Affinity has recently acquired a majority ownership stake in Maryland based premium tea company, Village Tea Company Distribution, Inc., the owner of the Village Tea brand of premium loose leaf tea and accessories. Village Tea Co, sources high-quality, unique teas that are blended to create distinct flavor combinations which are packaged in a variety of creative and earth-friendly ways for wholesale and retail sales. The brand has been sold in several major retailers in North America including Vitamin Shoppe®, Whole Foods® Markets, Winners®, HomeSense®, Akins/Chamberlin® Natural Foods Markets and many other independent specialty and grocery store retailers. Village Tea products are also available through ecommerce retailers such as Amazon and the company’s own website, www.villageteaco.com.
The Company is no longer just about tea, as it is also using its unique positioning in the marketplace to create a distribution platform to introduce other complimentary health and wellness lifestyle brands and products.
The company has recently acquired distribution rights for Pura Organic Agave sweeteners which will be available at select US retailers in late 2016.
As the Company looks toward the future, it will continue to seek opportunities to leverage its product development team and distribution experience as well as the resources of its’ trade partners to explore various brand extension opportunities into new categories such as tea accessories, K-cups, various tea based products, retail, co-branded tea infused nutritional beverages and strategic distribution opportunities that fit within the Company’s overall long term goals and objectives.